Senior Performance Marketing Specialist Job at Method Recruiting, a 3x Inc. 5000 company, Berkeley, CA

bXhBbTcxSVF6akY2YXovUzkveks4KzE0dVE9PQ==
  • Method Recruiting, a 3x Inc. 5000 company
  • Berkeley, CA

Job Description

About the Role:

The Performance Marketing Senior Specialist is a key member of the Performance Marketing team with our client. In this role, you will be responsible for developing and executing strategies to drive high-quality traffic and maximize return on investment (ROI) through paid digital advertising. This includes managing pay-per-click (PPC) campaigns, optimizing bidding strategies, making creative recommendations, analyzing performance data, and continuously refining tactics to improve efficiency and support business growth objectives. You will be a great fit for this position if you have at least four years of digital advertising experience in an established brand, are results-oriented, data-driven, eager to learn, and always looking for innovative solutions to stay ahead.

What you'll be doing:

  • Develop, manage, and optimize paid search campaigns across diverse platforms like Google Ads, Microsoft Ads, Meta, and Display, including budget allocation, A/B testing, ad optimization, and bid strategies.
  • Conduct thorough keyword research to determine which terms target in paid advertising campaigns, considering user intent and search volume.
  • Track key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per booking (CPB), using multiple data sources and a consolidated dashboard to measure campaign effectiveness and identify areas for improvement.
  • Understand tracking protocols and ensure that all parameters are consistent and accurate; flag and resolve errors with urgency.
  • Monitor industry and competitor performance marketing strategies and identify opportunities to reach our target guest audience.
  • Work collaboratively within and outside of marketing to share your expertise and recommendations for paid digital advertising in support of business goals.
  • Keep abreast of the latest technologies and best practices to maintain optimal performance.
  • Other duties as necessary

What you'll need to be successful:

  • 4+ years of experience working in Performance Marketing, having strong skills in full-funnel SEM, Meta and Display advertising.
  • Technical Skills: Proficiency in PPC ad platforms (Google Ads, Microsoft Ads), Meta, Criteo, and web analytics platforms (GA4, Power BI). Knowledge of Salesforce, PowerBI, Jira and HTML a plus. Proficiency in Microsoft Office.
  • Data Analysis: Ability to interpret complex data to identify trends and make informed decisions; Ability to think creatively while being analytical.
  • Marketing Strategy: Understanding of overall marketing goals and how search marketing aligns with broader marketing initiatives. Proven experience in managing successful PPC campaigns.
  • Communication Skills: Effective written and verbal communication to collaborate with cross-functional teams and present findings to stakeholders. Able to distill technical content into simple and easy-to-understand messaging.
  • Project Management: Skilled at planning, project management, time management, and decision-making. Able to manage multiple projects at once, resolving competing priorities, working swiftly under pressure, and meeting project deadlines.
  • Bachelor’s degree in marketing, digital marketing, or related field.
  • Familiarity with travel industries and target audiences.

Work Environment:

  • On-site, 4 days in in office

Job Tags

Similar Jobs

Amazing Care Home Health Services

Licensed Medical Social Worker Job at Amazing Care Home Health Services

 ...and their families. Requirements Key Responsibilities: Assess psychosocial status and communicate findings. Conduct social evaluations and plan interventions. Maintain clinical records. Provide information and referral services. Serve as a... 

Garden District Animal Hospital

Full Time Veterinary Assistant Job at Garden District Animal Hospital

 ...Job Description Job Description We are seeking afull time veterinary assistantto join our team. We are a small private practice providing quality care to the local area. No experience required, but love and compassion for our companion animals is necessary. The... 

Kelly Science, Engineering, Technology & Telecom

Environmental Health Safety Specialist Job at Kelly Science, Engineering, Technology & Telecom

 ...Kelly Engineering has an outstanding contract to possible hire opportunity for a Senior EHS (Environmental Health & Safety) Specialist with a growing company in Anaheim, CA. This position offers competitive compensation (up to $52 per hour) along with growth potential... 

MedPro Healthcare Allied Staffing

Travel Radiation Therapist - $2,676 per week Job at MedPro Healthcare Allied Staffing

 ...MedPro Healthcare Allied Staffing is seeking a travel Radiation Therapist for a travel job in Raleigh, North Carolina. Job Description...  ...Registry of Radiologic Technologists (ARRT) in Radiation Therapy Current CPR Certification Eighteen months of Radiation Therapy... 

Vetegrity

SharePoint Developer Job at Vetegrity

 ...SharePoint Developer **This position is contingent upon contract award** An active TS/SCI with a polygraph clearance is required to be considered for this...  ...skills and be able to assist users through a variety of remote support capabilities (ticketing, phone, email, etc....