Job Description

Job Description

Job Description

Job Overview

The Hotel Marketing Manager is responsible for creating and implementing marketing strategies that promote the hotel’s services, increase brand awareness, and drive occupancy and revenue. This role involves managing digital marketing campaigns, overseeing content creation, analyzing market trends, and collaborating with the sales team to achieve the hotel’s marketing objectives. The Marketing Manager ensures that the hotel’s brand is effectively communicated across all channels and that marketing efforts are aligned with business goals.

Key Responsibilities

Marketing Strategy & Planning:

• Develop and implement comprehensive marketing plans to achieve the hotel's business objectives.
• Identify target audiences and create strategies to reach and engage them effectively.
• Set and monitor marketing goals and KPIs to track the success of marketing initiatives.

Digital Marketing & Online Presence:

• Oversee the hotel’s online presence, including the website, social media channels, and online review platforms.
• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Manage content updates and enhancements for the hotel’s website to ensure it is current, engaging, and optimized for search engines.

Content Creation & Management:

• Create compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials.
• Collaborate with the design team to produce high-quality visual content, such as graphics, videos, and photography.
• Ensure that all content aligns with the hotel’s brand voice and messaging.

Market Research & Analysis:

• Conduct market research to understand industry trends, competitive landscape, and customer preferences.
• Analyze marketing data and campaign performance to identify areas for improvement and inform future strategies.
• Provide insights and recommendations based on data analysis to optimize marketing efforts.

Brand Management & Promotion:

• Develop and maintain the hotel’s brand guidelines to ensure consistent messaging and visual identity.
• Plan and execute promotional activities and campaigns to enhance the hotel’s brand awareness and reputation.
• Represent the hotel at industry events, trade shows, and community functions to promote the brand.

Partnerships & Collaborations:

• Build and maintain relationships with local businesses, attractions, and travel partners to drive cross-promotional opportunities.
• Develop and manage partnerships with influencers, media, and other external stakeholders to amplify marketing efforts.
• Coordinate joint marketing activities with travel agencies and corporate partners.

Advertising & Media Planning:

• Develop and manage advertising campaigns across various media channels, including print, digital, and broadcast.
• Allocate the marketing budget effectively to maximize ROI on advertising spend.
• Evaluate and negotiate with advertising vendors and media outlets to secure the best placements and rates.

Public Relations & Communications:

• Develop and implement public relations strategies to enhance the hotel’s public image and manage media relations.
• Prepare press releases, media kits, and other communication materials to share news and updates about the hotel.
• Handle inquiries from the press and coordinate interviews or media appearances for hotel representatives.

Event Promotion & Management:

• Plan and promote special events, seasonal promotions, and packages to attract guests and drive bookings.
• Collaborate with the sales and events teams to ensure successful promotion and execution of hotel events.
• Track the performance and ROI of promotional events and campaigns.

Team Collaboration & Leadership:

• Work closely with the sales, revenue management, and operations teams to align marketing strategies with business goals.
• Provide guidance and support to the marketing team, including training and development opportunities.
• Foster a collaborative environment that encourages creativity and innovation.

Compliance & Reporting:

• Ensure all marketing activities comply with legal regulations and brand standards.
• Prepare and present regular reports on marketing performance, including campaign results, budget utilization, and ROI.
• Maintain accurate records of marketing activities, contracts, and financial transactions.

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field; MBA or advanced certification in marketing preferred.

Experience: Minimum of 5-7 years of experience in marketing, with at least 2-3 years in a hospitality or hotel environment.

Specific Job Knowledge, Skills and Ability

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:

• Strong understanding of marketing principles, strategies, and best practices.
• Proficiency in digital marketing, social media, and content management.
• Excellent communication, writing, and presentation skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving abilities.
• Proficiency with marketing tools and software, including CRM systems, email marketing platforms, and analytics tools.
• Ability to manage multiple projects and meet deadlines.

Licenses or Certificates

• Ability to obtain any government required licenses or certificates.

Grooming

• All employees must maintain a neat, clean and well-groomed appearance (Specific standards are available).

Other

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements,

efforts, or working conditions associated with the job. While this is intended to be an

accurate reflection of the current job, management reserves the right to revise the job or to

require that other or different tasks be performed when circumstances change (e.g.

emergencies, changes in personnel, workload, seasonality, rush jobs or technological.)

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